Work-from-home culture
What do Britons think about it?


of Britons would prefer working from home even amid the reopening


of Britons are comfortable with a permanent work-from-home culture


of Britons believe remote work policies will create massive job opportunities

Coronavirus shuttered businesses worldwide and forced organizations to adopt new policies to ensure business continuity. Work from home, previously used only in exigencies, is now being viewed as a viable long-term option. This Piplsay report (powered by Market Cube) delves into the rapidly evolving work culture and the growing British sentiment around it. Businesses can leverage this data in their decision making. 

The COVID-19 pandemic has offered companies a good opportunity to evaluate the benefits of the work-from-home concept. From virus risk mitigation in the short term to reduced administrative costs and wider talent market in the long-term, several big organizations have begun to rethink and realign their work policies to sail through in the post-COVID world. Twitter and Facebook have already announced that they will allow their employees to work from home “forever”, even as businesses slowly begin to reopen.

Heading out amid the pandemic, what workplace policies are Britons looking forward to? Importantly, what are their thoughts about remote working? Piplsay polled 7,109 people in the UK to get these insights. Here’s a summary of what we found:

Work From Home Culture

Other Insights

  • 73% of men are comfortable returning to work as compared to 67% of women
  • 72% of Millennials and 70% of Gen Zers endorse the permanent work-from-home culture
  • 53% of Gen Xers and Millennials think the Facebook salary clause is fair as compared to 48% of Gen Zers
  • 56% of Millennials think remote working will increase job opportunities, while 33% of Gen Zers believe it will create more competition; highest among all age groups

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK from June 3-4, 2020. We received 7,109 online responses from individuals aged 18 years and older.

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