Virtual try-on tech
How keen are Americans on it?


of survey respondents have tried virtual try-on technology on a retail site


of respondents who have tried virtual try-on are happy with their experience


of respondents will be more encouraged to buy from brands that offer virtual try-on

The ongoing pandemic and the resultant rise in online shopping has underlined the importance of virtual try-on technology, and the need for retailers across the country to offer it. This report delves into people’s opinions and comfort levels regarding this fast-evolving retail technology.

 Virtual try-on in retail, which first emerged in 2012, has undergone a transformation over the years, becoming much more simplified and user-friendly. While several top retailers and brands like Macy’s, Kohl’s, Nike, and  Sephora have already adopted this technology, others like Walmart and Gap are set to roll it out soon. The technology, which uses a combination of real-time image processing, computer vision, machine learning, and other AI technology, allows consumers to visualize different products on themselves and confirm the style, size, and fit before making a purchase. With the pandemic having permanently altered the way we shop, will this upcoming trend change the face of online shopping and customer experience as we know it? Piplsay polled 30,530 Americans nationwide to get some insights. Here is a summary of what we found:

Other Insights

    • 43% of men and 27% of women have used virtual try-on so far; Clothes are most popular with men, while women prefer eyewear the most
    • 39% of Millennials have used virtual try-on as compared to 31% of Gen Xers and 30% of Gen Zers
    • 39% of Millennials would be more likely to buy from brands that offer virtual try-on, as compared to 34% of Gen Zers and 27% of Gen Xers

Survey Methodology: This Piplsay survey was conducted nationwide in the US  from September 10-12, 2021. We received 30,530 online responses from individuals aged 18 years and older.

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