The world of cloud gaming
How excited are American gamers?


of US gamers have taken an interest in cloud gaming amid the COVID-19 lockdown


of US gamers have subscribed to a game streaming service; PlayStation Now leads


of UK gamers have not subscribed to game streaming services because of their pricing

The coronavirus pandemic and the ensuing lockdown has led to a massive boom in the video gaming industry, particularly cloud gaming. This report delves into the ongoing interest and trends in the upcoming world of gaming on demand. Game streaming services can leverage this data in their decision making.

The future of gaming is in the cloud. Over the last year, cloud gaming has picked up the pace, with cloud computing giants like Microsoft, Amazon, and Google investing millions of dollars in it. By ridding consumers of expensive gaming rigs and letting them stream high-end games over the internet across multiple devices, this latest technology is all set to change the face of gaming as we know it. Already, the cloud gaming market in America is valued at USD 1.15 billion in 2019 and is expected to reach USD 2.70 billion by 2025. Given the scope, how excited are Americans about it, and which game streaming services are they most interested in? Piplsay polled 24,000  gamers across the country to get these insights. Here is a summary of what we found:

Other Insights

  • 53% of Millennials took an interest in cloud gaming amid the pandemic as compared to 47% of Gen Zers
  • 39% of Millennials have subscribed to a cloud gaming platform as compared to 31% of Gen Zers and 29% of Gen Xers
  • 32% each of Gen Zers and 30% of Millennials have not taken a cloud gaming subscription because of its price

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from December 11-13, 2020. We received 24,000 online responses from individuals aged 18 years and older.

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