The rise of telemedicine
What do Britons think about it?


of Britons have opted for telemedicine services since the COVID-19 Pandemic


of Britons who have tried telemedicine have found it to be very effective


Britons believe telemedicine provides quick access to medical services

Telemedicine has long been called the future of medicine. The coronavirus, with its emphasis on social distancing, has only brought the concept several steps closer to us. This report delves into the telemedicine’s popularity and acceptability in the UK. Healthcare professionals and telemedicine providers can leverage this data in their decision making.

Back in January 2019, the NHS had outlined plans to make telemedicine a standard of care in the coming few years. The demand for the virtual service, however, exploded pre-maturely amid the COVID-19 pandemic, especially with digitisation becoming the new normal. With the NHS swamped with rising cases, the government even set up a free virtual consultation service to connect worried patients with healthcare staff while at home. Long used to face-to-face consultations, how are ordinary Britons adapting themselves to this changing norm? Piplsay polled 12,172 Britons to get some insights. Here’s a summary of we found:

Other Insights

  • Among those who know about telemedicine, 39% of men and 29% of women have tried it so far
  • 35% each of Gen Xers and Millennials are open to trying telemedicine as compared to 29% of Gen Zers
  • 72% of Gen Zers found telemedicine to be very effective as compared to just 28% of Gen Xers

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK from September 29-30, 2020. We received 12,172 online responses from individuals aged 18 years and older.

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