The rise of Kamala Harris
How do Americans feel about it?


of Americans are confident in Kamala Harris’s ability to serve as vice president


of Americans view Kamala Harris’s political rise as a woman of mixed race positively


are excited about Kamala Harris’s chance of becoming the first female president in the near future

California Senator Kamala Harris’s announcement as the democratic VP nominee comes amid simmering racial tensions and rising nationalism within the country. This report delves into the changing public perception of voters just two months ahead of the all-important presidential election. Political campaigners can leverage this data in their decision making.

She is the first woman of color on a major party ticket and only the third woman to be nominated to the high-profile position in US politics. 55-year-old Kamala Harris has hit the ground running, tearing into the president and his party as the race to the November poll heats up. President Trump, on his part, has repeatedly questioned the Senator’s ability, even pitting his daughter and adviser, Ivanka Trump, as a better candidate for the role.

Amid all these attacks and counter-attacks, how has the American public come to view these developments? Piplsay polled 30,412 people nationwide to get these insights. Here’s the summary of what we found:

Other Insights

  • 59% of Millennials and 53% of Gen Zers are excited about Kamala Harris’s chance of becoming the first female president soon
  • 73% blacks and 61% of whites see Kamala Harris’s political rise as a mixed-race woman as a positive development
  • 58% of people in California and 57% of people in Florida are confident about Kamala Harris’s leadership skills
  • 77% of men and 75% of women think women are equally deserving of holding the top positions in politics

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from August 29-30, 2020. We received 30,412 online responses from individuals aged 18 years and older.

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