The great Twitter hack
Is America wary?


of Americans do not trust social media platforms to keep their user’s data safe and confidential


do not trust social media platforms to combat disinformation and foreign interference ahead of the election


of Americans plan to rely less on social media for election-related news and updates

Last month’s high-profile Twitter hack set alarm bells ringing about the possible consequences the move could have had on financial markets and world politics in general. This report tries to explore the impact and implications this hack may have had on ordinary American users. Social media platforms, as well as influencers, can leverage this data in their decision making.

The latest Twitter hack, coming just a few months before the November election, has once again reignited the debate on data security and social media influence. With the Facebook data breach having created quite a scandal in 2018, how has the American public come to view this alarming incident, especially in the run-up to the high-stakes presidential race? Piplsay polled 20,290 people across the country to get these insights. Here’s a summary of what we found:

Other Insights

  • 58% of women are not confident about social media platforms protecting user data as compared to 42% of men
  • 58% of Millennials are extremely confident about platforms taking steps to combat disinformation as compared to 42% of Gen Zers
  • 59% of Millennials and 56% of Gen Xers plan to rely less on social media for election-related news and updates

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from August 14-15, 2020. We received 20,290 online responses from individuals aged 18 years and older.

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