The dawn of touchless tech
How keen are people about it?


of Americans and 44% of Britons say their preference for touchless tech has increased amid COVID-19


of Americans and 35% of Britons hold a negative view of businesses that do not adopt touchless tech


of Americans and 71% of Britons expect businesses to continue to adopt touchless tech post COVID-19

COVID-19 has created a massive surge in the demand and popularity of touchless technology. The changes we see now will likely continue well past the pandemic as safety and health take on a more profound meaning. This report delves into people’s opinions and expectations as they return to normalcy. Businesses can leverage this data in their decision-making.

 With COVID-19 showing no signs of subsiding, businesses have begun to rethink ways to operate differently and allay the nagging doubts and fears about the pandemic. While sensors and voice-activated tech were in play even before the pandemic, smartphone apps and QR codes seem to have become the new touchless enablers, narrowing the gap between humans and technology even further. After appearing in commercial establishments such as retail outlets and malls, touchless tech has now spilled over to workplaces as employees slowly begin their return to work. As life gets back to normal amid the ongoing pandemic, what expectations do people have from businesses around them? Piplsay polled 30,173 Americans and 6,090 Britons to get some insights. Here is a summary of what we found:

Other Insights

  • 37% of Millennials in the US and 28% in the UK view businesses that do not adopt touchless technology negatively
  • About 35% each of men and women in the US and the UK say their preference for touchless technology has increased a lot amid the pandemic
  • 60% of Millennials and 56% of Gen Xers in the US are extremely comfortable with the increasing human-tech interaction as compared to 47% of Millennials and 35% of Gen Xers in the UK

Survey Methodology: This Piplsay survey was conducted nationwide in the US and the UK from April 9-11, 2021. We received 30,173 and 6,090 online responses respectively from individuals aged 18 years and older.

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