The Super Bowl mania
Who’s watching what?

The Super Bowl undoubtedly is one of the biggest events in global sports and continues to draw huge viewership in America. But, football is also seeing a dip in its popularity. Piplsay (powered by Market Cube) surveyed 61,745 Americans nation-wide to understand the undercurrents and the euphoria that will define the Super Bowl this year. Football executives and brands can leverage this data in their decision making. For an in-depth ...

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