Back-to-school shopping
What do American parents prefer?

The new school year has just begun, and American retailers are all stocked up for this major annual event. School supplies have become a booming business, which is why Piplsay (powered by Market Cube) initiated research among 24,249 American parents to understand how consumer trends are shaping this massive industry. Offline and online brands like Walmart, Staples, and Amazon can leverage this data in their decision making. For an in-depth ...

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