The Super Bowl mania
Who’s watching what?

The Super Bowl undoubtedly is one of the biggest events in global sports and continues to draw huge viewership in America. But, football is also seeing a dip in its popularity. Piplsay (powered by Market Cube) surveyed 61,745 Americans nation-wide to understand the undercurrents and the euphoria that will define the Super Bowl this year. Football executives and brands can leverage this data in their decision making. For an in-depth ...

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America's Sports Culture

America’s sports fandom
Thriving or dying?

That sports are a big deal for Americans is certainly not an understatement. A quick look at the number of professional leagues across the country is enough to understand its enormity. Not forgetting the myriad tournaments and leagues at pre-teen and junior levels, which may not be at par but are nevertheless popular. In the U.S., sports are more than just an event; they are an important part of American ...

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The state of sports - USA

The state of sports
Young America’s changing priorities

The field is as important as the classroom. This belief has remained the cornerstone of the U.S. education system for years. After all, where else will you find schools with lush grass fields, basketball courts, running tracks and several sports teams, all in one place? That almost every public school today has an interscholastic athletic program speaks volumes about the country's belief in the concept of holistic education.

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