Super Bowl 2021
How kicked are American fans?

77%

of football fans are excited about watching the Super Bowl this year

64%

of football fans plan to watch the Super Bowl at home instead of an external venue

40%

of fans believe Super Bowl events and parties should not be held this year

Super Bowl this year comes amid the ongoing pandemic, the run-up to which saw several games being shifted and played with limited or no fan attendance at all. This report delves into the current buzz and interest surrounding the most-awaited sporting celebration in the country. League officials and businesses can leverage this data in their decision making.

Super Bowl 2021 will undoubtedly be different this year, with restricted attendance, hospitality, and parties watering down the usual hype and glitz around the mega event.  Fans apart, very few NFL executives and players are expected to show up in Florida for the big game, though the event promises to keep up to its halftime spectacle this year too. Coming out of a tough year that saw live sports take a beating, how excited are fans about the Super Bowl even with pandemic-related uncertainties looming large? Piplsay reached out to 26,947 football fans to get the feel. Here is a summary of what we found:

Other Insights

  • 63% of men plan to watch the Super Bowl at a pub as compared to just 37% of women
  • 55% of Millennials are excited about the Super Bowl as compared to 45% of Gen Zers
  • 42% of Gen Zers and 35% of Gen Xers think Super Bowl parties and events should not be held this year

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from January 8-10, 2021. We received 26,947 online responses from individuals aged 18 years and older.

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