Social media frenzy
What’s America logging into?

That social media has taken over our lives is certainly not an understatement. Today, it has become a one-stop solution for all our daily requirements - from socializing to professional networking, brand building to advertising. Even a major chunk of information today is delivered to us via these numerous platforms.

The dependence on social media or the obsession with it is at an all-time high and given the trend, it’s not likely to slow down anytime soon. Particularly in the US which is home to some of the world’s most popular social media platforms. The country already has about 244 million social media users, making it the third-largest user base in the world, behind only China and India. By 2023, this figure is expected to rise to 258 million. Given the huge craze, how do Americans stay connected in the virtual world, and which social media platforms are trending the most? Piplsay (powered by Market Cube) finds out*:

Despite a controversial and stormy 2018, Facebook continues to be the top social media network for most Americans and by a huge margin. Its unmatched penetration and usage across demographics continue to make it a thriving beast in the social networking world. While Facebook is hugely popular with those aged 40 years and above, Instagram gets its major share of following from the 18-34-year-old user segment.

Given its wide reach and appeal, Facebook has also become an important source of news with thousands of articles being circulated and shared on the platform every day: a stark reminder of why the Cambridge Analytica data scandal and the subsequent misinformation campaign had become such a big deal in the country. Falling within the same bracket of ‘news source’ is Twitter. Furthermore, due to its unlimited scope, social media has also become a perfect place for bloggers, advertisers, and influencers to conduct their business and generate income legitimately through these networks.

A majority of Americans use more than one social media platform, with over 75% of them visiting some or all of these websites or apps at least once in a day. The smartphone-obsessed younger generation, in particular, is majorly driving the on-the-go content today; especially visual ones like real-time photos, short videos, snaps, stories, etc.

Just like us, social media platforms have also evolved over the years. Old networks like Orkut and Myspace have either phased out or are dying while the popular ones are constantly evolving to stay relevant. Not forgetting the rise of new and upcoming apps that threaten to disrupt the social media ecosystem every once in a while. The obsession with social media is ongoing and the plethora of platforms that are available at the touch of a button is what reminds us of it daily.

Based on 18,500 online responses

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