Rising popularity of CBD
Are Britons benefitting from it?


of Britons have tried CBD products; 14% among them use it regularly


of CBD users in the UK have increased their use of CBD since the pandemic


of CBD users in the UK have benefitted from the use of CBD products

CBD products are flying off the shelves in the UK as the demand for the cannabis extract reaches a new high. The UK has already emerged as the largest consumer market in Europe. This report delves into the growing interest and challenges for this latest buzzy wellness product. Brands, as well as retailers, can leverage this data in their decision making.

CBD usage has been on the rise in the UK the past few years, and the pandemic only seems to have increased its demand. From treating illnesses and disorders to boosting general health and wellness, CBD products have fast become the latest magic potion to hit the shelves. The CBD market is expected to see an upward trend over the next few years as awareness and acceptance around the drug increases. How excited are Britons about these new products, and what are they using them for? Piplsay polled 12,075 people across the country to get some insights. Here is a summary of what we found:

Other Insights

  • 34% of men and 31% of women have tried CBD products so far
  • 54% of men have been using CBD for anxiety and depression as compared to 46% of women
  • 50% of Gen Zers are using CBD for skin and healthcare as compared to just 30% of Millennials and 20% of Gen Xers
  • 56% of Millennials and 40% of Gen Zers have increased their use of CBD amid the pandemic

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK from October 24-26, 2020. We received 12,075 online responses from individuals aged 18 years and older.

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