New coronavirus strain
How are Britons reacting to it?


of Britons are more fearful of the new virus strain as compared to the original one


of Britons fear there will be more dangerous virus strains in the coming months


of Britons do not expect normalcy to return this year amid the new strains and lockdowns

The new ‘more transmissible’ coronavirus strain has raised fresh fears and concerns even as the UK enters its third lockdown in a year. This report delves into the thoughts and opinions of Britons as they live through these uncertain times. Government agencies can leverage this data in their decision making.

The UK seems to be racing against time as the new virus strain continues to threaten lives and overwhelm hospitals that are both overloaded and running out of oxygen. Far from experiencing a sense of normalcy this new year, Britons have been forced indoors right from the start, with health officials warning of more challenging days ahead. As the country rushes through with its largest ever vaccination program, how fearful or hopeful are Britons of the developing situation? Piplsay polled 6,122 people nationwide to get some insights. Here is a summary of what we found:

Other Insights

  • 58% of Gen Xers are serious about following lockdown rules as compared to 42% of Gen Zers
  • Over 70% of men and women expect more dangerous virus strains to spread in the coming months
  • 41% of Gen Xers and 26% of Millennials do not expect life to get back to normal this year

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK from January 8-10, 2021. We received 6,122 online responses from individuals aged 18 years and older.

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