Life in times of COVID-19
How are Americans coping?


of Americans have stocked up on essential food items


of Americans have almost stopped eating out or ordering takeaways


of Americans have drastically increased their TV or online consumption

With the number of COVID-19 cases on the rise, and several state governments ordering shutdowns, life has taken a whole new meaning for a majority of Americans. Piplsay (powered by Market Cube) reached out to citizens nationwide to take a deeper look into how their lives have changed amid the ongoing health crisis. Retailers, as well as entertainment brands, can leverage this data in their decision making.

As Coronavirus threatens to spiral out of control, ‘staying in’ seems to be fast becoming the new normal. With daily routine thrown in a disarray, how are Americans dealing with the changing situation? What are they buying, how are they keeping themselves occupied, and how have their spending habits changed? Piplsay polled 66,908 Americans to get some insights. Here’s a quick summary of what we found:

Other Insights

  • 77% of Millennials have reduced their spendings as compared to 72% of Gen Zers and 75% of Gen Xers
  • 34% of Gen Xers have stopped eating out completely as compared to just 25% of Gen Zers
  • 30% of men and 32% of women say their sleep has been affected because of COVID-19 related anxiety
  • Close to 60% of Millennials and Gen Zers have started consuming over 3 hours of TV or online content

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of March 2020. We received 66,908 online responses from individuals aged 18 years and older.

Latest Reports

State of education post-COVID-19
What do American parents think?

Reopening has begun
How keen are Americans to step out?

Positives amid tragedy
How COVID-19 has changed attitudes

Positives amid the pandemic
UK’s changing attitudes

Experience Piplsay!