Lab-grown meat is on its way
How eager are consumers?


of Americans and 18% of Britons are eager to try lab-grown meat when it becomes available


of Americans and 79% of Britons would prefer consuming real meat over other alternatives in the long run


of Americans and 69% of Britons are worried about the environmental impact of meat production

Lab meat grown from animal cells is becoming more popular each passing day, with dozens of companies and startups making rapid strides to push the cultured meat revolution forward. This report delves into people’s opinions and attitudes regarding this latest food trend.

The age-old and ongoing debate over eating meat has resulted in several lifestyle shifts over the past few years. From vegan diet to meatless meats and now lab-grown meat, science and technology have stepped up in recent times to provide us with different alternatives. Today, the interest in cell-based meat has increased multi-fold and has attracted huge investment, mainly due to its ethical and sustainable offer. While it may be quite some time before these cultured products hit the shelves in bulk, the race to the finishing line at least seems to have already begun. US startup Eat Just has become the first company in the world to receive regulatory approval for its lab-grown ‘chicken bites’, with officials in Singapore clearing the way for their sale in the country. With so much buzz and anticipation around this meat revolution, how excited are consumers about this upcoming trend? Piplsay polled 31,340 Americans and 9,166 Britons to get some insights. Here is a summary of what we found:

Survey Methodology: This Piplsay survey was conducted nationwide in the US and the UK from August 6-8, 2021. We received 31,340 and 9,166 online responses respectively from individuals aged 18 years and older.

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