Kids under lockdown
What UK parents have to say


of parents say their child’s media consumption has increased drastically


of parents are educating their child at home amidst school closures


of parents fear school closures may hamper their child’s progress

School closures and staying in has been particularly tough on young children who have had to let go of their outdoor fun and play. Piplsay (powered by Market Cube) reached out to parents across the UK to find out how their kids are keeping themselves busy amid the lockdown. Kids specific brands can leverage this data in their decision making.

With schools and offices closed, parents across the UK are facing an even bigger challenge; that of keeping their young ones occupied and entertained. From extended TV hours, virtual classes to creative pursuits, children are being suddenly pushed into a new way of life. Piplsay polled 4,258 parents across the UK to understand their concerns as well as changing routine amid the lockdown. Here’s a summary of what we found:

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK in the month of April 2020. We received 4,258 online responses from individuals aged 18 years and older.

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