Countdown to #GivingTuesday: How & Where will Americans donate?

  Giving Tuesday has become a major movement in the US, with $400 million donated on this day in 2018 alone. However, the new tax law is impacting charitable spending by Americans. Which trends will define #GivingTuesday this year? To understand this, Piplsay (powered by Market Cube) polled 41,988 Americans in a nation-wide study. Charities and crowdsourcing sites can leverage this data for their media campaigns. For an in-depth analysis, download ...

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Thanksgiving & Food Waste: What’s The Plan This Year?

Americans waste a massive amount of food on Thanksgiving every year. However, at the same time, US consumers are also becoming increasingly environmentally-conscious. Piplsay (powered by Market Cube) polled 42,147 Americans nation-wide to understand whether there will be any significant change in food wastage this year. Meat chains and retailers, particularly big-box stores like Walmart and Target, can leverage this data in their decision making. Turkeys are filling up the shelves ...

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Black Friday Shopping: How Much Are You Overspending?

Black Friday is a major shopping event in the US, with Americans spending millions of dollars each year. Increasingly, Black Friday deals have started dropping several weeks ahead of the actual day itself. Piplsay (powered by Market Cube) surveyed 52,233 Americans to understand how this early shopping is redefining consumer trends. Retailers like Walmart, Target, Amazon, etc. can leverage this data in their decision making. Black Friday is almost three weeks away, ...

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Beer In Paper Bottles: What’s Your Take, America?

Beer manufacturer Carlsberg recently unveiled its paper bottle prototype at a Copenhagen summit. Given the increasing focus on sustainability vis-à-vis brands, the American media naturally took a lot of interest in it. But how are beer-loving Americans reacting to this announcement? To understand this, Piplsay (powered by Market Cube) conducted a nationwide study among 20,188 Americans. Beer brands, especially American ones like Budweiser, Coors can leverage this data in their decision ...

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For The Love Of Candy; What’s In Store This Holiday Season?

For The Love Of Candy: What’s In Store This Holiday Season?

Chocolate has traditionally been a favorite among Americans. However, non-chocolate candy sales are surging, and surprisingly brands are making it onto America's favorite candy list. Piplsay (powered by Market Cube) conducted a study among 102,079 Americans to understand how these changing consumer choices are reshaping the massive candy industry. Candy brands like Mars, Hershey, and Wrigley, as well as retailers, can leverage this data in their decision making. For an in-depth ...

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National Trick-or-Treat Day: Is America For or Against It?

With over 150,000 signatures, an online petition to move Halloween to the last Saturday of October garnered a lot of attention this year. Americans, however, seemed divided over the issue. The same petition is now calling for a National Trick-or-Treat Day in addition to Halloween. Has this new twist changed public opinion in any way? Piplsay (powered by Market Cube) reached out to 38,000 Americans to find out how accepting ...

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The Great Cannabis Surge; How Keen Are We On CBD?

Marijuana legalization continues to be a hot topic in the US with several states still vehemently banning it. Even CBD products are often caught in the crosshairs. Piplsay (powered by Market Cube) initiated research among 40,815 adults to understand how accepting Americans are of CBD. Lawmakers, as well as FMCG brands, can leverage this data in their policy and decision making. For an in-depth analysis of the survey responses, download ...

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America’s Changing Vacation Trends - What, Where & How?

Much has been said about America becoming a no-vacation nation. However, domestic travel trends reveal a surprisingly different picture. To better understand this seeming contradiction, Piplsay (powered by Market Cube) initiated research among 41,302 individuals and families across the US. Key tourism-related businesses such as airlines, hotels, vacation planners, and travel aggregator portals, can leverage this data for business decisions. For an in-depth analysis of survey responses, download the full document ...

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Veganism in America

Veganism; A Fad or The New Norm?

There's fast food, and then there's vegan fast food. Meatless Burgers, nuggets, hot dogs, and steaks - food that is not only considered healthy but comes highly recommended too. Plant-based living has finally come of age and has become a top trend as many people embrace a vegetarian or a vegan diet. Over the past few years, the interest in veganism, in particular, has soared. Especially among millennials who are making ...

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