US News Consumption

Breaking Now; How Do Americans Get Their News?

The American media landscape has undergone radical changes over the past two decades. Not just in terms of 'what' news is presented but also 'how' it is presented. Technology has been the biggest disrupter of all, changing the way Americans view and consume their news. Today, information is on-the-go, 24x7, and personalized to our needs and likings. With so many different news options to choose from, consumers are not only expecting ...

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Veganism in America

Veganism; A Fad or The New Norm?

There's fast food, and then there's vegan fast food. Meatless Burgers, nuggets, hot dogs, and steaks - food that is not only considered healthy but comes highly recommended too. Plant-based living has finally come of age and has become a top trend as many people embrace a vegetarian or a vegan diet. Over the past few years, the interest in veganism, in particular, has soared. Especially among millennials who are making ...

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Online Dating Apps; All The Rage Or Burn-Out?

Algorithms, statistics, data - these are not words one usually associates with matters of the heart. But they are exactly what's helping millions of Americans find love or at least a date. The rules around dating have changed a lot with the app world being the new playground. So much so that a lot of youngsters today find it strange to meet someone in person before making an online connection. Online dating ...

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American Holidays

It’s The Holidays & This Is What We Do

Gifts, parties, shopping, and outings. What's not to like about the American holidays? Barring, of course, the stressful planning, the exorbitant airline tickets, and sometimes even the family expectations! But even these challenges seem trivial and worth the time and effort, once the holidays come knocking at the door. Today, everyone has different plans for the holidays, and everyone tries to make the best of the many available options at the ...

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online-shopping-usa

Online Shopping Mania - What’s Clicking For Us?

It’s a one-stop-shop for all of our needs and wants. Today, online shopping is no longer just a fad. It has become a new way of life. Such is the shift, that consumer spending, which makes up two-thirds of the US economy, has begun to show a definitive move towards online shopping versus in-store shopping. For a country that started the e-commerce phenomenon, the United States is quite naturally one of ...

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Sports Drink

Sports Drinks; Winning The War On Thirst?

Almost all of us have grown up watching athletes sip colorful drinks during the games. 'That's how they stay energized' we thought, and we were not wrong. Sports drinks have been an indispensable part of an athlete's kit since the early '70s when 'hydration' became the new mantra. What started strictly as a sports necessity slowly made its way into the fitness industry, becoming a go-to drink for those who could use ...

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American Fast Food

Gobbling Up Fast Food & Lovin’ It Too

America's love affair with fast food is simply legendary. Be it burgers, pizzas, hot dogs or fries; there's something about the fatty, greasy, and meaty food that has American taste buds salivating for more. Where else will you find jam-packed restaurants serving outrageously large pizzas and loaded hamburgers? Not to forget the supersized drinks and fries that almost always tag along.

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