Beer in paper bottles
What’s your take, America?


of Americans worry about the taste and freshness of beer if it comes in paper bottles


of Americans say their brand loyalty and preference for Carlsberg would increase if they launch paper bottles


of Americans strongly feel other beer manufacturers should follow Carlsberg’s lead

Beer manufacturer Carlsberg recently unveiled its paper bottle prototype at a Copenhagen summit. Given the increasing focus on sustainability vis-à-vis brands, the American media naturally took a lot of interest in it. But how are beer-loving Americans reacting to this announcement? To understand this, Piplsay (powered by Market Cube) conducted a nationwide study among 20,188 Americans. Beer brands, especially American ones like Budweiser, Coors can leverage this data in their decision making.

Carlsberg will soon be selling beer in paper bottles. The paper bottle prototype made from sustainably sourced wood fibers is creating quite a buzz - both within the industry and on social media. Americans, for one, love their beer, but what do they think about it being served in paper bottles? Piplsay polled 20,188 Americans nationwide to gauge their reaction, and here’s what we found:

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of November 2019. We received 20,188 responses from individuals aged 18 years or older

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