Amazon Go’s high-tech retail
How excited are Americans about it?


of Americans will be excited to see Amazon Go or similar tech-enabled stores near them


of Americans think Amazon Go will be a threat to big-box stores like Walmart and Kroger


of Americans believe Amazon Go-like stores will be a success despite online retail’s entrenchment

Amazon’s entry into the brick-and-mortar segment got a huge boost amid the pandemic, with its cashier-less technology set to become the next big thing in retail. This report delves into people’s opinions about tech-enabled retail like Amazon Go and their expectations from it. Both Amazon and other retailers can leverage this data in their decision-making.

Amazon, the world’s biggest online retailer, is all set to change the way you shop, even offline. With plans to open thousands of Amazon Go stores across the country in the coming years, the retail giant will not only disrupt the physical space dominated by the likes of Walmart and Kroger but will also bring the ‘Just Walk Out’ shopping experience to the consumers’ doorsteps. How eagerly are Americans looking forward to the no-lines, no check-out concept? Piplsay polled 30,166 people nationwide to get some insights. Here is a summary of what we found:

Other Insights

  • 54% of men will be excited to have Amazon Go or similar tech-enabled stores near them as compared to 46% of women
  • About 35% of Millennials and Gen Xers think Amazon Go-type stores will be a success as compared to 30% of Gen Zers
  • 65% of Millenials and 60% of Gen Xers think Amazon Go will be a threat to top brick-and-mortar retailers like Walmart and Kroger

Survey Methodology: This Piplsay survey was conducted nationwide in the US from February 19-21, 2021. We received 30,166 online responses from individuals aged 18 years and older.

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